Singha BEER MASTER SPONSOR OF
THE $50K USTA Women's Tournament

Largest Thai tennis event part of two day Thai Food and Culture Festival

REDWOOD CITY, Calif… Singha, the original Thai beer, is bringing professional caliber tennis to passionate tennis fans at the “Singha Beer USTA $50,000 Women’s Tennis Tournament”, October 9th-17th. The tournament will take place in Ashburn, Virginia, at the Ashburn Village Sports Pavilion, hosted by the Thai Tennis Association in America (TTOA).

Players will compete for the title, and a chance to break into the WTA circuit. The tournament is part of the annual Thai Festival, featuring original Thai cuisine from over thirty restaurants. The festival will also take place at the Sports Pavillion, and runs Oct. 9th – 10th. Over a thousand spectators are expected to attend the tournament and the festival, sample delectable food from area Thai restaurants and enjoy original Thai music and stage performances.

Thai food is fast growing in popularity with consumers in the United States. Thai appetizers and entrees are finding their way onto menus of many casual-dining restaurant chains that operate across the U.S. Enthusiasts of Thai food often choose Thailand’s most famous brew, Singha, a crisp, refreshing and distinctively flavored beer, to complement the spicy cuisine.

Singha is making a concerted marketing push to expand the Singha brand in U.S. large grocery retail chains. As part of its channel marketing efforts to increase brand awareness, Singha sponsors events that highlight Asian cuisine and Thai culture, yet appeal to a broad consumer base that is growing increasingly adventurous in food, beer, and entertainment preferences.

“We are delighted with this opportunity to sponsor a world-class tennis tournament and festival that will promote Thai athletes and introduce many people to the exciting tastes of Thai cuisine, and of course, Singha beer,” said Mario Ylanan, vice president of Singha North America. “As Thailand’s most famous beer, Singha is dedicated to expanding our brand throughout the United States, and continuing to be the favorite Thai beer here, as well.”

About Singha
Singha is brewed by Boon Rawd Brewery Co., Ltd., Thailand’s first and largest brewery. Boon Rawd is a family-owned company headquartered in Bangkok, Thailand, since 1933. Using German-made equipment and state-of-the art technology, Boon Rawd operates three breweries and six factories, employing more than 2,000 people. Singha is imported into the United States by Singha North America; Paleewong Trading, New York and Los Angeles; Spirits West-Alaska Distributors Company, Seattle; and Ken-Ro International Corp., Hawaii. Known as “The Original Thai Beer”, Singha is a three-time winner of the prestigious Gold Taste Award from the American Tasting Institute for “Best Asian Beer”. For more information on Singha, please visit www.singha.com.

About the Thai Tennis Association In America (TTOA)
TTOA’s mission statement is to “Promote Tennis Growth & Education Within The Minority Community Both In The US and International”. The organization encourages the Thai & Asian communities in the United States to promote and support tennis for adults and children under the age of 18, and trains players to represent the U.S. or their own countries as national players. Annual tennis scholarships are provided to players in high school or younger, and tennis clinics are offered to both youth and adult players. For more information about the organization and the upcoming Thai Festival, visit www.thaitennis.org.