From Monsoon Valley White
Consumer Research
July-September 2003
We blind sampled MV White vs. Delle
Venezie’s Pinot Grigio from
Sainsbury's (RSP £5.49)
Location:
London
12 Thai restaurants
Sample Size: 134 consumers
Q.
What do you like about this wine?
"Goes
wonderfully with the green curry.
The sharpness cuts through the spicy
food and leaves loads of flavor"
"Complement to the Thai spicy
food. It takes the edge off the
spicy flavor and makes the food
flavor last in your mouth"
"Stood up well to the spicy
food"
"Very smooth and very easy
to drink"
"It is very subtle tasting
and will not compete with the flavor
of the food.”
"Bold flavor -not overpowered
by spicy the food"
"Light and refreshing. Complemented
the dish"
"Light. which I liked with
the spicy food"
"Cut-through flavor with Thai
food".
"Light, crisp, refreshing'
"Very fresh, light and added
a nice complement to food"
"Light, dry, and clean taste.
It is probably better with food
than to drink on its own"
"It's smooth, dry, therefore
nice with Thai food which you usually
expect to be spicy"
"Goes well with the spicy
meal -supports the taste"
"Nice flavor, reminds me of
a Riesling but slightly coconutty
–good with aromatic Thai food"
"It's quite light and doesn't
clash with the spicy aftertaste
of the Thai food"
"Unusual -slightly spicy with
honey flavor"
Q.
Do you like the idea of a Thai wine
that complements Thai food?
"I love Thai food but sometimes
it is hard to get a good accompanying
wine -great idea"
"Yes, always have difficulty
in choosing a wine to complement
Thai food"
Hard to Choose Wine for
Thai Food
"Yes as Thai food
is a particular taste it would be
good to have a complementary wine.”
"I do. Thai food has many
interesting flavors. Other wines
are a little heavy"
"Yes, 100% Thai cuisine, good
to taste wine from originator’s
country"
"Yes, it adds to the totality
of the cuisine"
Full Thai experience/cuisine
"Yes, complete the
meal"
Authenticity
"Yes, I do, 'like
to think' am having a full Thai
experience"
"Yes, because It makes the
meal complete"
"Yes. I usually drink either
Singha or water. Both are filling
when eating so it's nice to have
wines too. Thai food has many interesting
flavors. Other wines are a little
heavy"
Alternative to Beer
"Yes as an alternative
to drinking beer or tea"
"It is nice to have something
indigenous"
"Yes as it makes the meal
more authentic"
Delicacy
"Thai food is delicate
in flavor, so any wines must be
delicate as well"
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